Savvy affiliates understand that they must compete with other affiliates to get the sale. One of the more popular methods used to convert a prospect is to offer a bonus as a reward for clicking on the affiliate's merchant link to make the purchase. But how effective is the method, and how difficult is it to implement?

Well, it certainly requires some work from you if you want to add bonuses to your affiliate promotions. But it generally proves worthwhile. The aim, after all, is to stop the prospect in their tracks and cease their ongoing search for more information about the product, or a higher-value bonus offer. If your bonus is sufficiently good, then you will succeed at this.

But there will always be a tradeoff - the better the bonus you offer, the higher the cost to you to create it in the first place, even if it is just a digital offering. After all, somebody has to do the work to create it (maybe you).

Jeff Czyzewski has addressed the problems faced by affiliates who need to create bonuses for their promotions. His solution is known as ClickBank Bonus Domination. In addition to providing a model for bonus development, his package includes software that can send bonuses to customers automatically. It can also be configured to automatically add the customer to your auto responder sequence.

Obviously Jeff would not have gone to the trouble of creating a product like this if he did not believe that affiliates would find it highly useful. In all likelihood, I think they will. This is based on my own dealings with bonuses and affiliate promotions.

In fact, on each of my web sites which are dedicated to the promotion of a single affiliate marketing product, like on my ClickBank Bonus Domination review page, I employ bonus offerings to sweeten the deal.

I do this for a very good reason. With affiliate marketing products in particular, it is very difficult to persuade a prospect to buy through your affiliate link. After all, the person in all probability is an affiliate themselves, and their natural course of action would be to save themselves some money and buy the product through their own affiliate link.

So the use of bonus incentives is a virtually necessity in this case. This is why, when a product launch rolls around and the product is designed to appeal to affiliates, you'll see an abundance of promotions with offers of what appear to be massive bonuses. However, it is often the case that these bonuses have been hyped more than the actual product that is being promoted, and the worth of the bonus items is usually far less than advertised.

Well, experienced affiliates will see right through this. So if you ARE to offer bonuses as an incentive, you must ensure that it really is a compelling one.

One way to do this effectively is to write a special report that supplements the product that you are promoting. For example, if the product is a course on PPC marketing, you might draw from your own experience as a PPC marketer to write a special report about how to write advertisements which tend to stand out, and therefore have super high conversions.

You might name your report "Ten Efficient Ad Strategies To Skyrocket Your Conversion Rate". If you also offer proof that your strategies work, you have just provided the prospect with a compelling reason to buy through your link. Especially if your bonus report is exclusive, and can only be supplied by you.

If you want to learn more about how you can create your own bonus offerings, visit my own ClickBank Bonus Domination bonus page, where you will be given the opportunity to learn how I am utilizing this very strategy to promote Jeff Czyzewski's product.

It is also worth bearing in mind that when the bonus strategy is used in the promotion of non affiliate marketing related products, which draw potential customers who have no knowledge of affiliate links, the conversion rates can be improved a great deal.

Stephen Carter is a web developer and internet marketer. His ClickBank Bonus Domination critique page at http://www.clickbankbonusdominationreviewed.com/ is an attempt to let others know about some excellent software that facilitates the job of adding bonus incentives to your affiliate marketing efforts.

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